Abandoned Carts? We Found the Loophole

You’re leaving money on the table!

Advanced cart abandonment strategies so simple it’ll make your head spin.

No one talks about it like this…

Here’s the bottom line…

You are not sending enough recovery emails.

People always ask us:

1. How many emails are in each flow?

2. When does each email get sent?

3. What is the content in the email?

4. Do you offer discounts?

Have no fear! You’re about to get the exact steps outlined below.

Only if you want to make more sales though…

Cart Abandonment is a Pain…

Let’s jump into another “micro” adjustment that creates “macro” results.

First things first - ShopBytes readers already know that cart and checkout abandonment are two different things on Shopify.

If you’re new or missed that, you should read this now >>

For this edition though, we are going to use “Cart Abandonment” as the reference for both for the sake of our discussion.

Cart abandonment is a major pain for ecommerce businesses. When customers add items to their online cart but fail to complete the purchase, it results in lost sales you need to recover.

Depending on the source, the average cart abandonment rate is 75%!

I know that you likely just exhaled deeply with the knowledge that your cart abandonment rate is not as extraordinarily high as you might have thought.

While it is “normal” for it to be that high, we are still going to do everything we can to recover as many of those sales as possible.

75% is a LOT of missed revenue.

If you’re missing this revenue, you’re definitely not putting money in your pocket by Mastering LTV.

There are several methods to recapture some of these lost sales such as email, SMS, exit-intent popups, retargeting ads, and more…

Right now, we are going to dive into the best way to optimize and automate your emails to recover your cash.

Why Is Everyone Abandoning Their Carts?

If we’re going to treat a problem, we need to diagnose it first.

If you have higher than normal cart abandonment, there is something wrong with your Customer Journey that you need to fix right away.

Let’s look at the top reasons carts are abandoned:

1. Unexpected Costs (like high shipping or things like processing fees)

2. Account creation required to checkout

3. Confusing cart and/or checkout process

4. Slow website loading speed

5. Customer is not ready to purchase yet

6. Lack of trust in your business

That’s a lot of reasons, and they may seem like too much to tackle at once, but don’t fret because we have a plan!

How To Save Your Carts With Email

Let’s break it down.

What you are about to read comes from over $25 Million in cart abandonment email sales across multiple brands and niches over the past few years.

The Exact Steps To Take With Your Emails

1. Have 7 emails in your abandoned checkout flow. That sounds like a lot BUT remember if the recipient purchases or unsubscribes at any time they are automatically taken out of the flow. So they will not receive all 7 emails. Why would you not send 7? Most stores have 2-3 emails in their flow. Adding 4-5 more guarantees more money in your pocket!

2. When do I set them to send?

   1. Send email 1 - 30 minutes after they abandon. In case they were interrupted.

   2. Send email 2 - 3 hours later. In case the boss caught them shopping online.

   3. Send email 3 - 20 hours later. Because this is roughly 24 hours after they were shopping on your site.

   4. Send email 4 - 1 day later.

   5. Send email 5 - 1 day later.

   6. Send email 6 - 2 days later.

   7. Send email 7 - 2 days later.

3. What do I put in each email?

   1. Email 1 - We are holding your cart! Finish checkout. 

   2. Email 2 - Did you forget something? Complete checkout!

   3. Email 3 - Your cart is about to expire! Complete checkout now >>

   4. Email 4 - Social proof, customer reviews. Shop now.

   5. Email 5 - We have a gift for you… Use this code to complete checkout!

   6. Email 6 - It’s now or never. Are you still interested?

   7. Email 7 - Is this the end? Here’s a bigger discount.

The Benefits of Getting This Right Are HUGE

That might seem like a lot at first glance, but when you look closely, you’ll see that those are all small items that you can systematically improve for BIG results.

Every lost cart is a missed opportunity to build a long term customer.

With some strategic follow-up and an optimized buying experience, you can turn more abandoned browsers into loyal customers.

Here are some of the major benefits an ecommerce store can realize by having an effective abandoned cart email strategy:

💰Increased Revenue

Well-optimized abandoned cart emails can help recover lost revenue from shoppers who left items in their online carts. Even small conversion rate improvements can translate into dramatic revenue growth.

💰Improved Customer Retention

When you remind customers about forgotten items and provide incentives to complete the purchase, it shows you value their business. This level of personalized service helps turn one-time shoppers into repeat, loyal buyers.

💰Lower Acquisition Costs

Recapturing customers who have already shown interest in your products is far less expensive than acquiring new ones from scratch. You can spend less on advertising and focus more on retention.

💰Valuable Customer Insights

By analyzing your abandoned cart data, you gain useful insights into pain points in your checkout process and WHY they abandon. This allows you to continuously optimize and improve the shopping experience.

💰Brand Building

Consistently following up with customers creates positive brand associations. Shoppers will appreciate your attention to detail and commitment to providing an excellent experience.

With the increased revenue potential and customer loyalty benefits, investing your time in abandoned cart recovery should be a priority.

The ROI from properly executed campaigns is immense.

There you have it! Another money printing tip from the crew at ShopBytes.

If you would like to get a 1 on 1 consultation about how you could increase your stores sales, conversions and retention, reply to this email.

Until next time,

-Brent and Rush