Customers Hate This

Rotating Banners and Carousels Suck!

Why I Hate Image Carousels On Ecommerce Sites and You Should Too…

First of all, homepage banners that auto-scroll are a distraction to your visitors and they are proven to hurt overall conversion.

All carousels suck, including auto rotating and click to rotate.

The Surprising Data:

Let's look at some eye-opening statistics:

• Only 1% of visitors click on non-rotating carousels

• 84% of those clicks are on the first slide alone

• Auto-rotating carousels perform only slightly better, with the first slide capturing 40% of clicks

The Persistence of Carousels

Despite these drawbacks, many brands continue to use carousels.

Common reasons include:

• The belief that showcasing more products leads to more sales

• Following industry trends without questioning their effectiveness

• Trying to satisfy various internal stakeholders' desires for homepage visibility

A More Effective Approach To Your Banners

Instead of relying on carousels, consider these alternatives:

• Highlight Your Best Sellers: Feature your top-performing products prominently

• Showcase New Products: Display your most engaging and popular content

• Focus on User Intent: Show items that your customers are actively searching for

The Key Takeaway

Your homepage's above-the-fold space is VERY valuable real estate for your brand story and conversions.

Rather than filling it with a carousel that most users ignore, focus on presenting relevant, high-performing products or brand lifestyle content.

This approach is more likely to engage visitors and drive conversions.

This is great, it’s old but still makes the point…
https://shouldiuseacarousel.com/

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We're interested in hearing about your experiences. Have you stopped using carousels? What strategies have you found effective for your homepage?

Here's to optimizing your online store for success,

Brent and Rush