The dirty dozen of e-commerce

What Separates The Big Stores From The Little Ones?

12 Conversion Metrics That'll Supercharge Your Shopify Store

Today, we're diving into the world of conversion metrics. Trust me, this isn't just boring numbers talk – it's the secret sauce to pumping up your Shopify store's performance

Proper conversion tracking is what separates top selling stores from the rest.

And it is not that hard to do conversion tracking correctly.

What's a Conversion, Anyway?

Simply put, it's when a visitor does that thing you want them to do – like buying your awesome product or signing up for your killer newsletter. Your conversion rate? That's the percentage of visitors who take the bait.

But here's the kicker: not all conversions are created equal. That's why we're looking at 12 metrics that'll give you the full picture.

The Dirty Dozen: Conversion Metrics You Need to Know

1. Average Time on Site: Are folks sticking around or bouncing faster than a rubber ball?

2. Cost per Acquisition (CPA): How much dough are you spending to get each customer?

3. Click-Through Rate (CTR): Are your ads and links irresistible or invisible?

4. Email Subscribers: Is your list growing like a beanstalk or withering on the vine?

5. Return on Ad Spend (ROAS): Are your ad dollars making it rain or just drizzling?

6. Revenue to Visitor Ratio (RVR): How much cash is each visitor worth?

7. Revenue and Sales: The big kahuna – how much money are you actually making?

8. Social Media Engagement: Are you the life of the party or a wallflower?

9. Customer Lifetime Value: Are your customers one-hit wonders or loyal fans?

10. Bounce Rate: Are visitors sticking around or hitting the eject button?

11. Cart Abandonment Rate: Are shoppers ghosting you at the checkout?

12. Conversion Rate: The granddaddy of them all – how many visitors are becoming customers?

Why Should You Care?

Tracking these metrics isn't just about impressing your math teacher. It's about:

• • Understanding what's working (and what's not)

• • Making smart decisions about where to spend your marketing budget

• • Improving your customer experience

• • Ultimately, making more moolah!

Tools of the Trade

Don't worry, you don't need a degree in data science to track these metrics. Here are some tools that'll do the heavy lifting for you:

1. Google Analytics: The old reliable for tracking website traffic

2. Hotjar: For heatmaps and user recordings that show how folks interact with your site

3. Kissmetrics: Great for tracking individual customer journeys

The Bottom Line…

Conversion metrics are your secret weapon for Shopify success. They're like a GPS for your store, helping you navigate the e-commerce landscape and avoid those pesky revenue potholes.

So, which metrics are you already tracking? Which ones surprised you? Drop us a line and let us know – we're always pumped to hear from fellow e-commerce enthusiasts!

Until next time, keep converting and stay awesome!

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Brent and Rush