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Protect Your Customers, Boost Your Profits
Effortless AOV increase trick
What Separates The Big Stores From The Little Ones?
Ever wondered how to increase your profits while giving your customers peace of mind?
Today, we're diving into a simple strategy that's helping e-commerce store owners like you boost their bottom line by an average of 11%.
The secret? Shipping insurance.
What is Shipping Insurance?
Shipping insurance is a small upsell offered to customers during checkout. It protects them from potential loss, damage, or theft of their package during transit.
For a small fee, customers can ensure that if anything happens to their order during shipping, they'll be able to file a claim and receive a refund or a replacement product.
Why Offer Shipping Insurance?
Monetize Existing Practices: Most stores already replace lost or damaged items. Shipping insurance allows you to make money from this service you're likely already providing.
Boost Profits: We've seen profit increases of up to 12% in some stores.
Increase Average Order Value (AOV): Adding shipping insurance can bump up your AOV by around 5%.
Improve Conversion Rates: Customers who add shipping insurance tend to convert at higher rates (65% compared to the average 50%).
Easy Implementation: You can set this up in just an hour or two.
Nearly 100% Profit Margins: The fees collected often far outweigh the claims paid out.
Real-World Success Stories:
Case Study 1: A drink wear brand with a $40 AOV saw a 12% profit increase by offering $2.49 shipping insurance.
Case Study 2: A high-end jewelry store with a $300 AOV is making an extra $6,000 per month with $9.99 shipping insurance.
Pricing Tips:
Consider your AOV when setting prices.
Test different price points between $2.49 and $9.99.
Aim for a take rate of at least 5% to make it worthwhile.
Implementing Shipping Insurance:
Choose your method (custom coding or third-party app).
Set up the upsell in your checkout process.
Create clear terms and conditions for claims.
Monitor your take rate and adjust pricing as needed.
Track the impact on your overall profits.
We recommend Navidium Shipping Protection (Not sponsored)
Remember, the key is to present shipping insurance as a valuable option for your customers, not a pushy upsell. It should give them peace of mind while shopping with you.
Ready to give it a shot? Start with a simple implementation, test different price points, and watch your profits grow!
Have questions? Need personalized advice? We're here to help! Just hit reply, and let's chat about boosting your Shopify store's performance.
Until next time, keep converting and stay awesome!
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