SMS gets you more sales, here's why! 📱🚀

Unlocking the Power of SMS Marketing for Your Shopify Store 📱🚀

Are you ready to skyrocket your eCommerce store's revenue with a simple yet highly effective strategy?

Today, we're diving into the world of SMS marketing and why it's a must-have for your Shopify store.

Grab a cup of coffee, sit back, and let’s explore how you can harness the power of text messages to boost your sales and engage your customers like never before!

Why SMS Marketing?

More people than ever before are open to receiving text messages from brands. But what does that mean for you?

Klaviyo, in collaboration with Recharge, surveyed 8,781 shoppers globally to uncover the secrets of SMS marketing. Here’s what they found:

Key SMS Marketing Stats in 2024

1. Text Messages Drive Purchases

72% of people have made a purchase after receiving a text from a brand. In Europe, this number is slightly higher at 74%; in APAC, it’s 69%.

86% of respondents made 2+ purchases in the last year from SMS messages, up from 55% in 2022. Within this group, 30% made 4+ purchases, and almost 10% made 6+ purchases.

2. SMS Speeds Up Time to Purchase

65% of people who made an SMS purchase said it was something they were planning to buy soon, but they ended up buying it earlier because of a promotional text. This is up from 60% in 2022.

3. Impulse Buying is on the Rise

14% of respondents made a purchase when they weren’t planning to buy anything at all, thanks to a timely text message.

Growing Your SMS Subscriber List

Here’s how to get more subscribers and keep them engaged:

• Discounts: 59% of people are more likely to sign up for SMS if offered a discount.

• Conversational SMS: 39% like the ability to ask questions and receive fast responses.

• Unique Offers: 38% are drawn to unique products or experiences.

• Personalization: 33% appreciate personalized messages.

• Human Touch: 31% want to know there’s a real person behind the messages.

Interestingly, 62% of people are more likely to subscribe to SMS after making a purchase, up from 50% in 2022.

So, make sure to offer SMS sign-up options at checkout and in post-purchase email flows.

What Types of SMS Messages Do People Want?

1. Transactional Messages:

• Shipment and delivery confirmations (51%)

• Order confirmations (39%)

• Back-in-stock notifications

• Product subscription reminders

2. Exclusive Offers:

• Birthday deals (37%)

• Loyalty program offers

• Early access to sales and new products

3. Money-Saving Deals:

• Coupons or promotional codes (42%)

• Sales announcements

SMS Communication Preferences: How Often and When?

• Frequency: 72% of people are willing to receive a text at least once a week, and 32% are okay with a few times a week.

• Timing: Most purchases via SMS happen in the evening (45%), followed by the afternoon (25%). So, aim to send your messages during these times.

Why People Unsubscribe

To keep your subscribers happy, avoid these common pitfalls:

• Sending too many messages (61% unsubscribe for this reason).

• Repeating the same message too often (57%).

• Sending irrelevant messages (46%).

Integrating SMS with Email

While some people appreciate receiving the same message via both email and SMS, others find it redundant. Here’s how preferences break down:

• Shipment and delivery confirmations: 32% prefer SMS vs. 46% email

• Order confirmations: 24% SMS vs. 54% email

• Coupons or promotional codes: 23% SMS vs. 50% email

An integrated email-SMS strategy can help cater to different preferences and ensure your message reaches your audience in their preferred format.

Conclusion

SMS marketing is not just a trend; it’s a powerful tool that can drive significant results for your Shopify store.

From increasing purchase frequency to speeding up time to purchase, the benefits are clear.

Start collecting those phone numbers and get ready to see your sales soar!

Until next time, happy texting! 📲💬

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Talk soon,

-Brent and Rush