📱 Tap into SMS - Where every message counts

“Nobody wants text messages from my brand!”

That’s exactly what I thought until I blindly listened to someone that basically begged me to start doing SMS (text) marketing on my store.

I begrudgingly added an SMS app and setup a simple cart recovery campaign. 

Then I forgot about it for about 8 months.

One day I logged into the app and it had generated $687k in revenue, HOLY CRAP. And yes the $687k is a real number.

Needless to say, I was hooked on SMS from that point and began to REALLY start implementing into our marketing campaigns.

This brings us back to our misconception that our customers do not want to receive text messages from us.

According to Klaviyo’s SMS consumer sentiment report, more than twice as many shoppers would rather hear from you via text message than over social media—and 96% are willing to receive a text from a brand at least once a week.

SMS subscribers take action on what they receive.

33% of SMS recipients react to calls to action (CTAs) in SMS marketing messages, and 47% of them end up making a purchase.

For years, we have relied on email, but we are literally missing the boat or even boat loads of cash if we do not use SMS now.

So, why should you consider adding SMS to your marketing strategy?

Here are 5 key benefits:

1. 📈 Drive customer engagement
   SMS campaigns drive 6-8x higher click rates than email on average. 

2. ⏰ Reach customers instantly
   Unlike emails that may sit unread, text messages grab immediate attention. Leverage SMS for time-sensitive offers and flash sales to boost conversions.

3. 💬 Create personal connections
   People are selective about sharing their number, so SMS subscribers tend to be loyal fans. Use SMS to build strong relationships.

4. 🤝 Complement your email strategy
   SMS works best when paired with email marketing. Create journeys to reach customers through multiple touchpoints for maximum impact.

5. 🔒 Own your marketing efforts
   SMS relies on first-party data, so you have full control over your subscriber list. No goofy algorithms or false open rate reporting, just direct communication with your self-selected audience.

Here are some tips to get started with SMS:

• Enable transactional SMS for order updates. Customers like this

• Grow your list by offering SMS-exclusive discounts to email subscribers

• Use SMS for urgent, high-value messages like flash sales and back-in-stock alerts

• Integrate SMS with your email strategy for increased awareness and sales

Remember, SMS is permission-based, so make sure you're only texting those who have opted in.

With the right strategy, SMS marketing can help you drive engagement, boost sales, and build lasting customer relationships.

Time to tap into SMS text marketing for your brand!

Talk soon,

-Brent and Rush