Traffic Hack Exposed

A step-by-step guide to flood your store with buyers.

Welcome to the lighter side of ecommerce mastery, where cracking the code to endless traffic involves a little humor, a sprinkle of creativity, and a good old-fashioned sleuthing hat.

Today, we’re diving deep into the world of customer avatars and "ethical hacking" – because who said ecommerce had to be all spreadsheets and seriousness?

Crafting Your Customer Avatar: The “Who” Behind the “Buy”

The juicy hack for more traffic is coming soon, but before you start dreaming of traffic, let’s talk about who’s driving.

Your customer avatar, also affectionately known as your "dream customer," is essentially a detailed profile of your ideal buyer.

It’s like creating a character for a novel, except this character is going to buy stuff from you. (Now that’s the kind of novel I can get excited about!)

Creating a Customer Avatar involves a few key steps:

1. Give Them a Name: Seriously, name them. Let’s call ours "Shopify Sam." It makes everything more personal and fun.

2. Dive Deep: What does Shopify Sam do on the weekends? Is Sam a coffee or tea person? The more details, the better. These insights help tailor your marketing to speak directly to Sam’s soul (or at least to what Sam loves to buy).

3. Find the Pain Points: What keeps Sam up at night (besides binge-watching Netflix)? Understanding Sam’s challenges helps you position your product as the superhero that comes to the rescue.

4. Discover Sam’s Hangouts: Where does Sam go online to learn, to be entertained, or to shop? This is crucial for knowing where to focus your traffic-driving efforts.

Your Traffic Hack Secret Weapon

Now, onto the fun part: playing detective with your competitors' traffic sources through SimilarWeb.com (start with a free trial to see the power).

Imagine having a magical magnifying glass that lets you peer into where your top competitors are getting their visitors.

It's like discovering your arch-nemesis’s secret lair, except the only thing at stake is web traffic (and potentially, your sales skyrocketing).

Here’s how to don your detective cap:

1. Identify Your Competitors: Who are the other brands in your niche that make you think, "Hmm, they’re onto something"? Make a list and start there.

2. Go to SimilarWeb.com: Sign up for the Starter Plan Free Trial, type in your competitor’s URL and watch as their traffic secrets unfold before your eyes. It's like having X-ray vision for the internet.

3. Analyze "Traffic Sources": You’ll see a breakdown of where their traffic comes from – be it direct, referrals, search, social, or something else. This is gold, my friend, pure gold.

Finding the Gold

Let’s use an example and imagine that we are marketers selling a super greens dietary supplement product.

We’ve identified Organifi as a major player in our niche as well.

So let’s go to SimilarWeb.com  and see what we can learn about their traffic!

The Results?

We found gold in the first position!

We did a search for OrganifiShop, a greens supplement. The very first result is www.bestgreenpowder.com 

When we go to that site we see that it is a Greens Review site. 

OrganifiShop gets 20,861 visits a month from referral sites and www.bestgreenpowder.com sends 20% of that.

So we just discovered 4,000 visitors from one site that we found in one minute from SimilarWeb!!!

So if you have a greens supplement you could contact this site owner right now and potentially get thousands of targeted visitors to your site.

What to do with all this gold?

Once you know where their traffic comes from, you can:

• Contact the referral sites: Found a blog driving tons of traffic to your competitor? Reach out and see if you can get a product review, a feature story, guest post, or even buy a banner ad.

• Mirror their success: Discover they're killing it on a particular social platform? Time to up your game there too.

Your Mission, Should You Choose to Accept It

Your mission, armed with the power of a well-crafted customer avatar and the secret intel from SimilarWeb.com, is to outsmart the competition and attract droves of "Shopify Sams" to your store. 

Remember, the key to ecommerce success is part strategy, part creativity, and a whole lot of understanding your audience.

So put on your detective hat, tune into your inner spy, and start crafting marketing strategies that are so tailored to your audience, they’ll think you’ve been reading their diary.

With these tools in your arsenal, you’re not just driving traffic; you’re inviting your perfect customers on a journey they can’t resist.

There you have it! May your traffic be heavy and your customer insights be deep.

Happy sleuthing until next time!

-Brent and Rush

P.S. Discover more ways to generate traffic through unconventional methods through Russell Brunson’s book: Traffic Secrets (you don’t need ClickFunnels for this).

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